GA4

item_id

string

Yes*

SKU_12345

The ID of the item.

*One of item_id or item_name is required.

item_name

string

Yes*

Stan and Friends Tee

The name of the item.

*One of item_id or item_name is required.

• Allgemein: Überschrift des Widgets

• Hero-Produkt: mglw. Produkttitel

• Werbebox: Interne Bezeichnung alternativ Bild-Dateinname

• Inhaltsboxen: Interne Bezeichnung alternativ Bild-Dateinname

• Hauptslider: Interne Bezeichnung alternativ Bild-Dateinname

affiliation

string

No

Google Store

A product affiliation to designate a supplying company or brick and mortar store location.

Event-level and item-level affiliation parameters are independent.

?

coupon

string

No

SUMMER_FUN

The coupon name/code associated with the item.

Event-level and item-level coupon parameters are independent.

Keine eT360 Funktion

currency

string

No

USD

The currency, in 3-letter ISO 4217 format.

If set, event-level currency is ignored.

Multiple currencies per event is not supported. Each item should set the same currency.

Keine eT360 Funktion

creative_name

string

No

summer_banner2

The name of the promotional creative.

If set, event-level creative_name is ignored.
If not set, event-level creative_name is used, if present.

wenn vorhanden Bildname

creative_slot

string

No

featured_app_1

The name of the promotional creative slot associated with the item.

If set, event-level creative_slot is ignored.
If not set, event-level creative_slot is used, if present.

Widget-Name

discount

number

No

2.22

The monetary discount value associated with the item.

Keine eT360 Funktion

index

number

No

5

The index/position of the item in a list.

?

item_brand

string

No

Google

The brand of the item.

item_category

string

No

Apparel

The category of the item. If used as part of a category hierarchy or taxonomy then this will be the first category.

item_category2

string

No

Adult

The second category hierarchy or additional taxonomy for the item.

item_category3

string

No

Shirts

The third category hierarchy or additional taxonomy for the item.

item_category4

string

No

Crew

The fourth category hierarchy or additional taxonomy for the item.

item_category5

string

No

Short sleeve

The fifth category hierarchy or additional taxonomy for the item.

item_list_id

string

No

related_products

The ID of the list in which the item was presented to the user.

If set, event-level item_list_id is ignored.
If not set, event-level item_list_id is used, if present.

item_list_name

string

No

Related products

The name of the list in which the item was presented to the user.

If set, event-level item_list_name is ignored.
If not set, event-level item_list_name is used, if present.

item_variant

string

No

green

The item variant or unique code or description for additional item details/options.

location_id

string

No

L_12345

The location associated with the item. It's recommended to use the Google Place ID that corresponds to the associated item. A custom location ID can also be used.

If set, event-level location_id is ignored.
If not set, event-level location_id is used, if present.

price

number

No

9.99

The monetary price of the item, in units of the specified currency parameter.

promotion_id

string

No

P_12345

The ID of the promotion associated with the item.

If set, event-level promotion_id is ignored.
If not set, event-level promotion_id is used, if present.

promotion_name

string

No

Summer Sale

The name of the promotion associated with the item.

If set, event-level promotion_name is ignored.
If not set, event-level promotion_name is used, if present.

quantity

number

No

1

Item quantity.