Google Tag Manager 4 (GTM 4)

Aufbau auf Grundlage von : Google Analytics 4: Ecommerce Guide For Google Tag Manager https://developers.google.com/analytics/devguides/collection/ga4/ecommerce?client_type=gtm#select_an_item_from_a_list

Datenschicht

Events in GA4

GA4 Event	altes Event in “Enhanced Ecommerce action”

GA4 Event	altes Event in “Enhanced Ecommerce action”
`view_promotion`	`promoView`
`select_promotion`	`promoClick`
`view_item_list`	`impressions`
`select_item`	`click`
`view_item`	`detail`
`add_to_cart`	`add`
`add_to_wishlist`	N/A
`remove_from_cart`	`remove`
`view_cart`	N/A
`begin_checkout`	`checkout`
`add_shipping_info`	`checkout_option` *
`add_payment_info`	`checkout_option` *
`purchase`	`purchase`
`refund`	`refund`

*The checkout funnel is collected a bit differently with Google Analytics 4. There are no steps anymore - rather, GA4 offers you the (presumably) most popular checkout steps of adding shipping and payment info to the purchase.

GA4 Eventdaten

Die oben genannten Events können mit folgenden Daten gefüllt werden

GA4 Parameter	alter Parameter in “Enhanced Ecommerce action”

GA4 Parameter	alter Parameter in “Enhanced Ecommerce action”
`item_id`	`id`
`item_name`	`name`
`item_list_name`	`list`
`item_list_id`	N/A
`index`	`position`
`item_brand`	`brand`
`item_category`	`category`
`item_category2`	`category`
`item_category3`	`category`
`item_category4`	`category`
`item_category5`	`category`
`item_variant`	`variant`
`affiliation`	N/A
`discount`	N/A
`coupon`	`coupon`
`price`	`price`
`currency`	N/A
`quantity`	`quantity`

Produktliste

Produktliste kann ein Array aus Items haben

dataLayer.push({ ecommerce: null });  // Clear the previous ecommerce object.
dataLa