...
Code Block |
---|
|
dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
event: "view_cart",
ecommerce: {
currency: "USD",
value: 7.77,
items: [
{
item_id: "SKU_12345",
item_name: "Stan and Friends Tee",
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
currency: "USD",
discount: 2.22,
index: 0,
item_brand: "Google",
item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve",
item_list_id: "related_products",
item_list_name: "Related Products",
item_variant: "green",
location_id: "L_12345",
price: 9.99,
quantity: 1
}
]
}
}); |
Beginne Checkout
Hook: 'HOOK_BESTELLVORGANG_PAGE_STEPLIEFERADRESSE', 6
Zu klären: Ist der erste Step im Checkout → wird damit sichergestellt, dass hier der Checkout beginnt? Eingeloggte Kunden überspringen den Step? nSeitentyp sonst?
Code Block |
---|
dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
event: "begin_checkout",
ecommerce: {
items: [
{
item_id: "SKU_12345",
item_name: "Stan and Friends Tee",
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
currency: "USD",
discount: 2.22,
index: 0,
item_brand: "Google",
item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve",
item_list_id: "related_products",
item_list_name: "Related Products",
item_variant: "green",
location_id: "L_12345",
price: 9.99,
quantity: 1
}
]
}
}); |
Eintragen der Versandadresse
Hook: 'HOOK_BESTELLVORGANG_PAGE_STEPLIEFERADRESSE', 6
Zu klären: Wenn hier Hook 6 → wie dann begin_checkout festellten?
Code Block |
---|
dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
event: "add_shipping_info",
ecommerce: {
currency: "USD",
value: 7.77,
coupon: "SUMMER_FUN",
shipping_tier: "Ground",
items: [
{
item_id: "SKU_12345",
item_name: "Stan and Friends Tee",
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
currency: "USD",
discount: 2.22,
index: 0,
item_brand: "Google",
item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve",
item_list_id: "related_products",
item_list_name: "Related Products",
item_variant: "green",
location_id: "L_12345",
price: 9.99,
quantity: 1
}
]
}
}); |
Eintragen der Bezahlinformationen
Hook: 'HOOK_BESTELLVORGANG_PAGE_STEPZAHLUNG', 8
Code Block |
---|
dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
event: "add_payment_info",
ecommerce: {
currency: "USD",
value: 7.77,
coupon: "SUMMER_FUN",
payment_type: "Credit Card",
items: [
{
item_id: "SKU_12345",
item_name: "Stan and Friends Tee",
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
currency: "USD",
discount: 2.22,
index: 0,
item_brand: "Google",
item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve",
item_list_id: "related_products",
item_list_name: "Related Products",
item_variant: "green",
location_id: "L_12345",
price: 9.99,
quantity: 1
}
]
}
}); |
Bestellung abschließen
Hook: 'HOOK_BESTELLABSCHLUSS_PAGE', 2
→ zu klären: eventuell zu spät? Expresscheckout → verhalten? Evtl sonst → 'HOOK_BESTELLABSCHLUSS_PAGE_ZAHLUNGSVORGANG', 3
Code Block |
---|
dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
event: "purchase",
ecommerce: {
transaction_id: "T_12345",
affiliation: "Google Merchandise Store",
value: 25.42,
tax: 4.90,
shipping: 5.99,
currency: "USD",
coupon: "SUMMER_SALE",
items: [
{
item_id: "SKU_12345",
item_name: "Stan and Friends Tee",
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
currency: "USD",
discount: 2.22,
index: 0,
item_brand: "Google",
item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve",
item_list_id: "related_products",
item_list_name: "Related Products",
item_variant: "green",
location_id: "L_12345",
price: 9.99,
quantity: 1
},
{
item_id: "SKU_12346",
item_name: "Google Grey Women's Tee",
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
currency: "USD",
discount: 3.33,
index: 1,
item_brand: "Google",
item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve",
item_list_id: "related_products",
item_list_name: "Related Products",
item_variant: "gray",
location_id: "L_12345",
price: 20.99,
promotion_id: "P_12345",
promotion_name: "Summer Sale",
quantity: 1
}]
}
}); |
Teilrückerstattung
Zu klären: Wie ist das im Shop zu lösen?
Code Block |
---|
dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
event: "refund",
ecommerce: {
currency: "USD",
transaction_id: "T_12345",
value: 12.21,
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
shipping: 3.33,
tax: 1.11,
items: [
{
item_id: "SKU_12345",
item_name: "Stan and Friends Tee",
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
currency: "USD",
discount: 2.22,
index: 0,
item_brand: "Google",
item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve",
item_list_id: "related_products",
item_list_name: "Related Products",
item_variant: "green",
location_id: "L_12345",
price: 9.99,
quantity: 1
}
]
}
}); |
Komplette Rückerstattung
Zu klären: Wie ist das im Shop zu lösen?
Code Block |
---|
dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
event: "refund",
ecommerce: {
transaction_id: "T12345" // Transaction ID. Required for purchases and refunds.
}
}); |
Promotion ansehen
Zu klären: Wie ist das im Shop zu lösen?
Code Block |
---|
dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
event: "view_promotion",
ecommerce: {
items: [
{
item_id: "SKU_12345",
item_name: "Stan and Friends Tee",
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
currency: "USD",
discount: 2.22,
index: 0,
item_brand: "Google",
item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve",
item_list_id: "related_products",
item_list_name: "Related Products",
item_variant: "green",
location_id: "L_12345",
price: 9.99,
quantity: 1
}
]
}
}); |
Promotion auswählen
Zu klären: Wie ist das im Shop zu lösen?
Code Block |
---|
dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
event: "select_promotion",
ecommerce: {
items: [
{
item_id: "SKU_12345",
item_name: "Stan and Friends Tee",
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
currency: "USD",
discount: 2.22,
index: 0,
item_brand: "Google",
item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve",
item_list_id: "related_products",
item_list_name: "Related Products",
item_variant: "green",
location_id: "L_12345",
price: 9.99,
quantity: 1
}
]
}
}); |